Artist
development
house
(Artist development · Bucharest)

Raw
talent,
fully
developed.

We find undiscovered talent and stay with it — the time, the attention, the records and the content it takes to turn a raw artist into a fully formed one. Small roster. Deep work.

West End Los Angeles Ronan Keating Universal Sony Music Decca BBC EMI BMG 1M+ Streams West End Los Angeles Ronan Keating Universal Sony Music Decca BBC EMI BMG 1M+ Streams
(What we believe)

It's not a
numbers game.

At most labels you're one of a hundred. You walk into a writing room with twenty producers, every one of them has a different sound, and the whole thing is a numbers game — throw enough at the wall, hope something sticks. We've been in those rooms. We know how it feels to be a number.

We don't work that way. To really develop an artist you need two things the industry almost never gives you: time, and attention. So we keep the roster small on purpose, find the talent before anyone's looking, and stay with it — from the raw, unfinished version to the fully formed artist you're trying to become.

You're not a number here. You're a human being with a story and something to say. Whatever that is, we want to help you say it.

(How we develop)

Raw → real,
step by step.

01

Find

We go looking for undiscovered talent — the voice, the song, the spark that hasn't been polished out yet. We sign on potential and conviction, not on follower counts.

→
02

Develop

The real work. Time in the room, honest sessions, the craft — finding what an artist is actually about and building it out, detail by detail, until it's fully their own.

→
03

Release

Passionway Records is our home for releases — singles to full projects. Songwriting, production and distribution handled in-house, so the creative chain never breaks.

→
04

Build the audience

We develop artists through content too. Every release comes with one to two months of high-quality content from our sister studio, Healy Media — so the story around the music is built with the same care as the record, and the right people actually find it.

→
(Our artist)

Signed,
and growing.

Passionway artist

I'm Still
Franci

Pop · Singer-songwriter · Romania

Our signed artist, and the clearest example of how we work — developed from the ground up across record after record, with the visuals and the story built right alongside the music.

(Track record)

Artists we've
worked with.

Developed & collaborated
I'm Still Franci
Signed artist
Wudhouse
1M+ streams, debut release
Dharia
Collaboration
Smaranda Marian
Collaboration
Dan's industry credits
Ronan Keating
Writing / Production
West End → LA
Stage & screen
Universal · Sony · Decca
Major labels
BBC · EMI · BMG
Broadcast & publishing
(Passionway Records)

Out now.

Now playing

I'm Still Franci

On Passionway Records

Traces Of Us2026
SerenadeSingle
RudeSingle
(The people)

A producer,
a project manager,
one family.

Two decades each.
One way of working.

Dan Healy has spent twenty years in this industry — acting and starring in theatre all over the world, from London's West End to Los Angeles, then writing and producing for major labels, including work with Ronan Keating. He's also a photographer and cinematographer, so the visuals get made in the same room as the music.

Andreea Healy spent over twenty years in the corporate world, project managing and negotiating multi-million dollar deals for companies like Intel, Garrett Motion and Honeywell. She brings a level of rigour and care to artist careers that the music business rarely has.

Between the two of us it's a genuinely different perspective on how to build an artist. We're family, and we treat our artists the same way. You're not a number — you're a person with a unique story, and our whole job is helping you share it.

Passionway · Bucharest, Romania
(Let's talk)

Got a story worth telling?

Artists, writers, anyone with something real to say. If you think you've got it, we'd love to hear it.